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Dieses mit IHMC CmapTools erstellte CMap hat Informationen bezüglich: cmap_9, 3 types of identity are group identity, group membership salience ( GMS ) recognizes local identity factors, codes of conduct can be separated into mandatory codes, codes of conduct affect different groups of stakeholders, different groups of stakeholders should be considered when formulating and communicating ethical statements, globally integrated marketing communications ( GIMC ) serve as communication tool to integrate various stakeholders´ perspectives, ethical decision making based on ethical considerations, mandatory codes have not been successful, 3 levels of identity are cultural identity, globalization resulted in 3 different spatial and temporal pairings, voluntary codes are addressed by 2 key marketing aspects, 3 different spatial and temporal pairings are Americanization, codes of conduct are criticized, corporate identity affects managers, employees and agents of corporations, ethical relativism implies that ethical values differ depending on the culture, weaknesses are legitimacy gap, globally integrated marketing communications ( GIMC ) involve coordination of all marketing activities and communications across countries, globally integrated marketing communications ( GIMC ) deals with firm´s way of integrating global/ local messages, local identity factors include everyday identity, globalization influenced by human activities, ideas, anxieties, identities