WARNING:
JavaScript is turned OFF. None of the links on this concept map will
work until it is reactivated.
If you need help turning JavaScript On, click here.
Dieses mit IHMC CmapTools erstellte CMap hat Informationen bezüglich: cmap_6, loyalty as equal to repeat patronage due to habit, data about consumers often underused by retailer, international marketing research can be conducted through loyalty card schemes, loyalty described by various definitions, loyalty card schemes intended to reward loyalty, 2 models which are adapted etic model, problems concerning the extention of the scope of research can be solved through appropriate framework, loyalty as equal to repeat patronage due to convenience, loyalty is analysed through various objective measures, appropriate framework should provide comparability, patterns of customer behaviour need to be understood by retailer, patterns of customer behaviour includes brand loyalty, appropriate framework includes 2 models, linked emic model starts with local context at multiple research sites, a base culture is further adapted to different contexts, behavioral approaches define loyalty as equal to repeat patronage, problems concerning the extention of the scope of research these are need to arrange data collection in multiple locations, loyalty is multi-faceted, local context at multiple research sites further developed to overall conceptual framework, various objective measures include portfolio loyalty