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Dieses mit IHMC CmapTools erstellte CMap hat Informationen bezüglich: cmap_5, Codes of Practice can be viewed from interpersonal function of language perspective, B2B relationships can serve a company´s reputation, positive social change has impact on supply chain management, B2B relationships is part of increasing interest in longterm exchanges, B2B relationships can be done through vertical integration, a numer of directions are cooperative exchange between economic actors, relationships have central components, concept of mutual and fair relationships include trust, B2B relationships are based on explanations of the reasons for the relationship, points of criticism are lack of awareness of conditions within the codes, B2B relationships is only a social construction of reality, good business practice reached through Codes of Practice, B2B relationships are based on a contract (not necessarily), a numer of directions are joint ventures, points of criticism are exclusion of individuals and parties from consideration, supply chain management can be approached through relationship marketing, fair trade is concordant with concept of mutual and fair relationships, fair trade aims to guarantee adherence of principle of ethical purchasing, a social construction of reality only works when both parties are reasonably congruent, a numer of directions are intermediate/ hybrid forms of governance