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Dieses mit IHMC CmapTools erstellte CMap hat Informationen bezüglich: cmap_4, consumer demand determines what a society/ company produces includes 3 elements, limitations arise from actions from sellers in the market, description of the principles of a market system which has limitations, market orientation partly determines business performance, responsiveness of an organisation consists of response implementation, producers´ respond to demand might face limitations by producers, analogies to democracy which are political system, marketing concept aims to achieve company's goals, marketing efforts also has other effects, such as changes in behavior, consumer demand determines what a society/ company produces is associated with consumption, 3 elements are consumer wants, organisational structure and systems includes reward systems, 3 sets of activities are intelligence generation, analogies to democracy which are dollar votes, consumer wants are not independent, consumer sovereignty implies market orientation, market orientation has external organisational antecedents, market orientation has internal organisational antecedents, social welfare driven by self interest, invisible hand implying that individual decisions transform into public benefits