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This Concept Map has information related to: 122ArgIntro, ethos i.e. trust, value appeal especially to the heart, Claims and to persuade, pathos i.e. the heart, Argumentative Writers use Rhetorical Appeals, Argumentative Writers use Claims, causal i.e. X causes Y, Rhetorical Appeals to ethos, policy i.e. X should/ should not, Rhetorical Appeals to logos