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This Concept Map, created with IHMC CmapTools, has information related to: The Changing Environment, The Changing Environment entails Individual production and user generated content. Users change from consumers (of content) to creators. Services such as YouTube, Facebook and Blogger make is straight- forward to create content., The Changing Environment entails Data on an epic scale. The Internet makes massive amounts of data available to users. Web 2.0 provides to tools to harness this data. For example, search engines allow users to intelligently search the entire Internet; RSS allows users to select specific information sources., The Changing Environment entails Harness the power of the crowd. Users connect with each other to create collective intelligence and facilitate group decision making. Amateurs compete with professionals; reputation becomes more important that title or position. Wikipedia illustrates collective intelligence., The Changing Environment entails Architecture of participation. Web 2.0 is designed to facilitate mass user participation by making it easy to contribute, comment and edit content. Services such as Wikipedia and, to a lesser extent, Facebook illustrate this idea., The Changing Environment entails Openness. This relates to more than open (technical) standards. It encompasses an ‘open philosophy’, that is, a willingness to share data and ideas., The Changing Environment entails Network effects. This describes the exponential increase in value of a service as more people participate. Examples of this are search engines (the more pages archived, the more effective searches will be) and social networking sites (the more members, the more useful the service).