WARNING:
JavaScript is turned OFF. None of the links on this concept map will
work until it is reactivated.
If you need help turning JavaScript On, click here.
This Concept Map, created with IHMC CmapTools, has information related to: segmentation marketing, Decide on a value proposition Positioning Position the market offering in the minds of target customers, email 2, program spacific on career spacific career type newsletter State with spacific career type, segmentation marketing Psychographic Engagment type, segmentation marketing Behavioural Personality type, segmentation marketing Demographic Education level and Program of interest, email 1, general direct to consumer State Map with highest career types Identity top target career by state, Education level and Program of interest Gender/Occupatin/economic group email 2, program spacific on career, Decide on a value proposition Differentiation differentiate the market offering to create superior customer value, finacial reward career type with wage Career type and wage, Decide on a value proposition ???? Create Value for targeted Leads, segmentation marketing Geographic location/state and zipcode, Personality type Impulse user/Informative and research content or visiual email news letter, location/state and zipcode Schools/Programs/Careers email 1, general direct to consumer, Engagment type Life style needs finacial reward, Select customers to serve ???? Create Value for targeted Leads, Select customers to serve Segmentation Divide the total market into smaller segments, Select customers to serve Targeting Select the segment or segments to enter, content or visiual email news letter broad facts Measures of Education and Trainin