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RA, ???? and then applies these concepts to understand the. . . 2Object/Activity: Essay/Image, Identify then Analyze, A Rhetorical Analysis: starts by 1Define Principle: Rhetoric, Rhetorical Appleals: the "how" includes Pathos: emotion, ???? produces the written analysis containing 3New insights: how the Essay/Image communicates & persuades its audience, 2Object/Activity: Essay/Image as a piece of communication and then with these ????, Rhetorical Appleals: the "how" includes Ethos: credibility/trust, Evaluate the use of Rhet strategies (see above*), Evaluate and finally Justify the analysis, Demonstrate and Evaluate