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Podcasting r4, SUBSCRIPTION can creates REVENUE STREAMS, ENTREPRENEURS can use RSS, POD CATCHING SOFTWARE (AGGREGATOR) can synchronize & copy to AUDIO-CAPABLE COMPUTER, ENTREPRENEURS can use Atom, AUDIO FILES E.G. SYNDICATED RADIO SHOWS have AUDIENCE, NEW INTERNET DISTRIBUTION METHOD to publish AUDIO FILES E.G. SYNDICATED RADIO SHOWS, VIDEO FILEs deliver NEW CONTENT, POD CATCHING SOFTWARE (AGGREGATOR) automatically checks for NEW CONTENT, PODCASTING is a NEW INTERNET DISTRIBUTION METHOD, RSS to feed VIDEO FILEs